The Rise of Earthy Tones: Why Brown, Caramel, and Mocha Are the New Trend for Prams and Pushchairs

In recent years, the world of prams and pushchairs has seen a significant shift in design aesthetics. Gone are the days when bold, bright colours dominated the market. The bold colours of Orange, Yellow and bright Fuscia Pink as seen with older iCandy Peach models are now a thing of the past. Soft, natural hues are taking over—particularly a range of warm, earthy tones. Brown, caramel, mocha, and other rich, organic colours are quickly becoming the go-to shades for stylish parents looking to combine sophistication with practicality.

These colours offer a subtle elegance that complements both urban and natural environments, making them versatile for a wide range of tastes and lifestyles for all parents.

Let’s take a closer look at why these earthy tones are trending and explore the prams and pushchairs from top brands like iCandy and Silver Cross that are embracing this warm, rich colour palette. Is this colour going to stay or will the trend die out and a new bolder colour take over?

So why Brown, Caramel, and Mocha?

There’s something undeniably comforting about brown and its various shades—Caramel, Mocha, Chestnut, and Tan. These colours have long been associated with warmth, stability, and timeless elegance. In an age where parents are increasingly mindful of sustainability and creating a natural, calm environment for their babies, earthy tones like brown and caramel feel like the perfect choice. These shades are grounded in nature and are soothing, making them an ideal fit for prams and pushchairs. Black and Grey have always been the classic colours offered by brands to go for with your pram, as well as stylish and simple, there are practical benefits to this as well. But darker browns are quickly becoming the colours brands are replacing this trend with, giving more warm and comforting tones to the standard classic Black colour.

These warmer colours also have the advantage of being gender-neutral, which is an important factor for many parents who prefer more versatile designs that can be used for future siblings, regardless of gender. Whether you’re out for a walk in the park or strolling through a city, these shades of brown complement various surroundings. Whether it’s the golden tones of autumn or the chic, modern interiors of city cafes.

Moreover, brown shades tend to be more practical than lighter colours. They are less prone to showing dirt, wear, and tear, which makes them perfect for everyday use. The richness of brown tones adds a touch of luxury without being too flashy or over-the-top. It’s the ideal balance between understated elegance and functionality.

The Trendsetters: Brands Leading the Way

Some of the most popular and trusted names in the pram and pushchair industry have embraced earthy tones in their collections. Brands like iCandy, Silver Cross, and Egg have all launched prams in brown, caramel, and mocha colours. These models not only reflect the growing desire for natural hues, but they also offer the perfect combination of style, practicality, and comfort for both parent and child.

iCandy: A Perfect Mix of Luxury and Earthy Tones

iCandy has long been known for its innovative designs and high-end finish. The British brand has consistently led the way in terms of pram aesthetics, and their new collection is no exception. One of their most sought-after models, the iCandy Peach 7, is available in popular Bisctotti, Coco and now new Pecan colours. These warm, inviting shades have been a huge success with new mums and influencers alike such as Molly-Mae Hague Scarlett Moffat. These influencers have impacted the brand by showcasing the Peach 7 in these new colours with millions of followers online.

Exposure to these earthy natural tones shows the natural colour palette that has not been associated with prams before to a whole new market. And with the age range and audience these influencers have which is young new mums, it is no shock to see these colours grow in popularity. When looking at the iCandy Peach 7 and their choice of colours their caramel tone pairs beautifully with the high-quality fabrics and sleek frame, making the iCandy Peach a must-have for parents who want a pram that’s as stylish as it is functional.

Another popular model from iCandy, the iCandy Orange, also comes in Latte with their hoods. This rich shade exudes luxury while maintaining an approachable, earthy feel. All sitting on a classic black chassis. The iCandy Orange is known for its versatility, with a design that adapts as your family grows, and the Latte shade adds an extra level of sophistication.

The iCandy brand consistently uses premium materials and finishes, ensuring that these luxurious brown tones are not only visually appealing but also durable and long-lasting. For parents looking for a pram that combines cutting-edge technology with natural elegance, iCandy’s brown-inspired colour palettes are an excellent choice. With their marketing campaigns and choice of natural tones, they continue to be a leading brand in the choice of colours for prams and travel systems for parents.

The Chocolate egg

The Egg 3 in Chocolate Velvet stands out not only for its rich, indulgent flavour but also for its striking colourway. The deep, dark tones of chocolate velvet were carefully chosen to evoke a sense of luxury, sophistication, and timeless elegance. The velvety texture and hue are reminiscent of sumptuous fabrics and decadent desserts, signalling a premium, high-end experience. By opting for this colour palette, Egg 3 aims to create a sensory impression that goes beyond just taste, tapping into the visual allure of chocolate as a symbol of indulgence and celebration.

The warm, dark brown tones of the chocolate evoke feelings of comfort and richness, while the soft, matte finish adds an air of exclusivity, drawing attention without being ostentatious. This colourway works in perfect harmony with the smooth, melt-in-your-mouth texture of the chocolate, creating an overall impression of refined luxury.

The choice of “Chocolate Velvet” is also a nod to the timeless, almost luxurious connotations of velvet itself—a fabric known for its richness and depth. By associating the egg with this colour, the brand signals that this is not just any treat, but a piece of craftsmanship designed to appeal to those who appreciate fine details and elevated experiences, making it perfect for special occasions or moments of personal indulgence.

Embracing the Earthy Palette: The Growing Trend

As we’ve seen from these leading brands, brown, caramel, mocha, and other earth-inspired hues are making their way to the forefront of pram design. These colours not only reflect the growing trend towards sustainability and natural beauty but also offer a range of benefits for parents. Whether you’re drawn to the luxurious caramel tones of the iCandy Peach or the rich mocha hues of the Axkid Minikid 4, earthy colours bring warmth, elegance, and versatility to your baby gear.

In addition to the aesthetic appeal, earthy tones are also highly practical. They tend to hide dirt and stains, making them a smart choice for busy parents who need their prams to withstand the wear and tear of everyday life. Plus, the timeless nature of these colours means they won’t go out of style anytime soon, ensuring your pram remains looking fresh for years to come.

Whether you’re a fan of the sleek caramel tones of iCandy’s Peach or the stunning chocolate shades of the Egg 3, there’s no denying that brown and its variations are the colour palette of the season. As the demand for stylish, functional, and sustainable baby products continues to rise, we can expect to see more earthy tones in the collections of top pram and pushchair brands.