The Harrogate Toy Fair is a major highlight in the nursery industry calendar, and this year’s event was no exception. Held annually, the fair is an essential destination for anyone eager to discover the latest products, innovations, and trends shaping the nursery and toy markets for the upcoming year. Our team at Baby Birds had the pleasure of attending the Harrogate Toy Fair 2024, and we’re excited to share our experiences, insights, and some of the standout launches from this year’s event. From sleek new car seats to innovative highchairs, we’ve got a lot to cover.
We start with Cybex, renowned for its innovative car seats and travel systems, which has unveiled a new click-and-fold highchair that combines modern engineering with a sleek design. This highchair’s standout feature is its ability to fold and unfold within seconds, making it convenient for families with limited space. It’s crafted with precision, providing style and function in equal measure.
Designed to grow with your child, the highchair offers four modes, ranging from a newborn bouncer to a standard chair suitable for all ages—even up to 99 years! Adjustable height settings make it versatile for various uses, adapting easily to the needs of growing children and adults alike.
Cybex also introduced new colour options for their Cloud G car seat range, adding fresh style to a trusted product. Additionally, they revealed an updated design for the popular Balios S pram, offering enhanced functionality and a refined look. This new highchair will be available in 2025, providing a perfect blend of innovation and practicality for families.
Maxi-Cosi has introduced the new Emerald Pro car seat, designed to be the only car seat parents need from birth until age 12. This versatile seat grows with your child, providing safety and comfort at every stage. It features a 360-degree swivel base, allowing parents to easily rotate the seat for simpler access when getting their child in and out—especially useful in tighter spaces. The innovative slide technology adds another layer of convenience, making it easy to adjust the seat as needed.
The Emerald Pro also includes multiple recline positions, ensuring that your little one can rest comfortably during car journeys, whether they’re a newborn needing a more reclined position or an older child looking for a more upright seat. Safety is a top priority, and this model is equipped with G-Cell technology, designed to absorb impact energy during side collisions, providing enhanced protection. With its long-lasting design and advanced safety features, the Emerald Pro represents Maxi-Cosi’s commitment to making travel both safe and stress-free for families.
My Babiie has introduced the new 450i range. A sleek and versatile 3-in-1 travel system, designed to provide comfort and convenience from birth up to around 4 years (or 22kg). It includes a pushchair, carrycot, and a car seat, making it an all-in-one solution for parents. This new travel system bundle comes in 4 new colours including Ivory, Forest Green, Pastel Pink, Steel Blue and Black.
We are thrilled to announce we will soon be stocking Shnuggle! A brand known for its innovative and practical baby products. At Baby Birds, we are especially excited to introduce the Shnuggle bath range to our store. These baths are designed to make bath time easy and enjoyable for both parents and little ones, offering a perfect blend of comfort, safety, and convenience.
Shnuggle’s baby and toddler baths are crafted with special features that ensure your child remains secure and comfortable, allowing them to enjoy bath time while giving you peace of mind. The Shnuggle Baby Bath even comes with built-in newborn support, making it ideal for the tiniest members of the family.
With options available to suit all budgets, from affordable baby baths to premium models for toddlers, Shnuggle ensures there’s something for every family. Plus, with new models made from recycled materials launching soon, these baths are both eco-friendly and functional.
Cuddleco unveiled an exciting new range of furniture at this year’s event, capturing the imagination with whimsical lifesize figures of Unicorn and Giraffe figures. These charming pieces, set to launch in 2025, are sure to add a touch of magic to any child’s bedroom or nursery. Alongside these playful items, Cuddleco also offers a variety of other high-quality furniture sets, including cribs, cot beds, nursery furniture, and nursing chairs, catering to every family’s needs. Here at Baby Birds, we are thrilled to be featuring these delightful new additions in our collection and look forward to showcasing their full range when they become available in 2025.
Waldin made a splash at this year’s Harrogate event with their new 7-in-1 Crib—a versatile wooden crib that adapts to seven different configurations as your child grows. This multifunctional crib offers parents a practical and comfortable solution, featuring a safety strap and sturdy, rubberized wheels for easy movement and repositioning. Designed to evolve with your child, it starts as a side bed, allowing parents to keep their baby close during those early months. As your child grows, it seamlessly transforms into a classic crib, and later, a playpen, providing comfort and safety at every stage of development. The 7-in-1 crib, complete with a mattress, ensures a cosy and adaptable space for any child.
We were thrilled to see Avionaut at this year’s Harrogate event, where they showcased their upcoming travel system set to launch in 2025. This sleek new system includes a seat unit, carrycot, and an Avionaut car seat with base—all for under £1,000! The high-raised carrycot design allows for closer contact with your baby, making it perfect for those first six months. As your little one grows, they can transition to the seat unit, suitable for children up to 22kg, or around 4 years old. The travel system will be available in a range of soft, subtle tones and pastel colours, making it an ideal choice for the spring 2025 release. This is a new concept being released by the brand, as they have made their name in the car seat world, we look forward to seeing this next year!
Axkid were there to announce the new release of their new highback booster the Axkid Up! The Axkid Up is Axkid’s newest car seat to their extensive range. Weighing in at only 10kg, it is also one of the lightest.
The UP! booster seat brings several unique features, including a foldable support leg that adds stability but increases weight. It also has fully removable side panels, making the seat slim and compact—ideal for tight spaces. The seat’s foldable design makes it easy to carry, and an adjustable-height seat cushion is a standout innovation, ensuring the seat belt sits properly under a child’s hip bones for optimal safety. We are looking forward to seeing this car seat with a release date of 2025.
Axkid Introduced the Axkid Blossom Rose—a special edition of the One 3, Minikid, and Movekid car seats, from Axkid. Designed for Breast Cancer Awareness Month. These seats offer the same top safety and comfort Axkid is known for, now in a beautiful rose colour that honours all the brave mothers, daughters, sisters, and grandmothers fighting breast cancer.
Bentley Trikes, available from Roma Prams, showcased their stunning new trikes at the event, featuring fresh colour options like Tiffany, Oxford, and Mandarin. These trikes represent the pinnacle of luxury for little ones, crafted with the same high-quality materials used in Bentley cars. Designed to grow with your child from six months to six years, they offer increasing independence as your child develops. The new colours, with cool blues and vibrant oranges, are a fantastic addition to the already impressive Bentley Trikes range.
iCandy made a strong impression again this year at Harrogate, unveiling the new Pecan colour for their popular iCandy Peach 7. Set to be available next year, this elegant shade perfectly complements the existing caramel and latte tones in the Peach 7 range. The stylish pram will also be offered as a twin, complete with matching accessories like a parasol, bag, and footmuff.
Additionally, iCandy introduced a fresh look for their Orange range with sleek glacier-white hoods, adding a cool and sophisticated touch. Also launching next year, this new colour is sure to attract attention and maintain iCandy’s reputation for super stylish double prams.
Little Dutch has unveiled a delightful new range of wooden toys, perfect for birthdays and Christmas gifts. They also announced an exciting collaboration with Miffy, bringing together two iconic Dutch brands. This unique collection combines the beloved Miffy character with the charming designs of Little Dutch. It features Miffy-themed cuddly toys in various sizes, cosy blankets, rattles, musical mobiles, pram banners, music boxes, and play blankets. This charming collection is sure to bring a touch of Dutch charm to any nursery.
WildRide is a new product to Baby Birds, and we were keen to see their new range of carriers showcased at Harrogate this year.
These carriers are specially designed child carriers for active parents who want to take their children on outdoor adventures. Known for their ergonomic design, these carriers prioritize comfort and safety for both the child and the parent. Featuring padded shoulder straps, adjustable waistbands, and breathable materials, WildRide carriers ensure a comfortable fit during extended use. Safety is paramount, with secure harness systems and sturdy frames that keep children secure while hiking or engaging in outdoor activities. These carriers are versatile enough for various terrains, making them ideal for hiking, walking, and travel. Lightweight and portable, they allow parents to transport their children without added bulk. Designed to accommodate infants and toddlers up to 20kg, WildRide carriers provide a hands-free way for families to explore the outdoors together. With a focus on comfort, safety, and practicality, WildRide carriers are an excellent choice for parents who love adventure.
Roma Prams recently unveiled its stunning collaboration with the Royal Horticultural Society (RHS), featuring a beautifully curated collection of prams inspired by nature and a shared commitment to sustainability. Adorned with intricate floral embroidery in soft ecru tones, each design radiates timeless elegance and charm, making it perfect for nature-loving families. This collection includes a variety of options such as strollers, double prams, travel systems, and carriers, all thoughtfully designed to elevate your everyday adventures.
Among the highlights is the popular Gemini double stroller, now upgraded with new colour packs that allow for interchangeable seat liners and hoods. This feature enables parents to effortlessly change the style of their pram without needing to purchase a new one. Another standout product is the Libra stroller, which also showcases the exquisite RHS Collection design. This lightweight, compact stroller offers quick two-way seat positioning, ideal for on-the-go parents who prioritize comfort and flexibility. Additionally, the collection includes new egg colours for the beloved egg dolls pram range, perfectly miniaturizing the popular egg pram.
Red Kite introduced a beautiful new range of autumnal creams and browns for their collection of pram accessories and toys. This colour palette perfectly reflects the seasonal theme of the event, showcasing Red Kite’s keen sense of style. The new colours enhance their popular play gyms, mats, and toys, making them a lovely addition to any toy collection. With these warm hues, Red Kite continues to demonstrate its commitment to quality and design, ensuring their products not only serve a purpose but also complement any nursery or play area beautifully.
BabyStyle, proudly celebrating 25 years of innovation in the baby product industry, has unveiled the latest addition to their popular Oyster range: the Oyster 4. This new model is now available as a double, allowing parents to attach two seat units or carrycots to the frame at the same time—making it perfect for twins or siblings. With its fresh design, an array of new color options, and an innovative self-folding mechanism, the Oyster 4 represents a significant upgrade to an already beloved lineup.
In addition to the Oyster 4, BabyStyle introduced the Oyster Gravity+, an affordable travel system that features a clever gravity fold design. This self-folding mechanism is both slim and practical, simplifying everyday use for busy parents. Another exciting new product is the Wiggle Crib, which now serves as a bedside crib, adding even more convenience for parents during those early months. BabyStyle continues to enhance its offerings with thoughtful innovations that truly cater to the needs of modern families.
Meanwhile, Egg, a proud subsidiary of BabyStyle, is also celebrating its 25th anniversary by launching new colors for the popular Egg3 pram. New shades like Mulberry, Topaz, Cashmere, and Chocolate Velvet will be available in the upcoming year, adding a touch of luxury to the Egg brand. However, the standout colour to mark this special occasion is the striking Silver, designed exclusively for the 25th anniversary. This elegant pram will undoubtedly turn heads and is a fantastic way to commemorate 25 years of excellence. Congratulations to both Egg and BabyStyle on this impressive milestone!
We’re thrilled to announce an exciting new addition coming to Baby Birds: the Mercedes pram! Yes, Mercedes AMG has created a stunning pram that includes both a carrycot and a seat unit, set to arrive at Baby Birds in 2025. This exceptional stroller combines unmatched flexibility with maximum comfort, ensuring a remarkable experience for both you and your little one. We can’t wait for you to experience this luxurious product, which will be available for purchase at Baby Birds very soon!
Venicci recently showcased their innovative 360 car seat, which rotates a full 360 degrees, making it easier for parents to get in and out of the car while traveling with little ones. Another standout product from Venicci is the Upline 2, the latest edition of their popular Upline travel system. This travel system is the perfect companion for all your adventures, featuring refined details, luxurious design, and a variety of functionalities that make everyday life easier for both brave moms and curious little explorers. The Upline 2 ensures safety for what matters most, all while exuding elegance. With new color options and all the beloved features of the original Upline, this travel system is set to launch in spring 2025.
Ickle Bubba is a new brand set to debut in the Baby Birds showroom very soon! The Ickle Bubba Ultima is an all-in-one travel system that combines style with practicality, making it an excellent choice for parents on the go.
Designed with adaptability in mind, the Ultima features a cozy carrycot equipped with a plush mattress, a quilted apron, and a privacy panel to keep your little one comfortable while they snooze. It also includes memory buttons for easy removal and conveniently packs down for storage. The seat unit offers three reclining positions, two leg rest positions, and a padded seat liner with a foot warmer to keep your baby cozy from birth up to 22kg (approximately four years).
This travel system will be available for demonstrations at Baby Birds showroom soon, priced at just £699.00, which includes the car seat and base. Don’t miss the chance to check it out!
Finally, Tutti Bambini has debuted their exciting new Montessori range, featuring the innovative 4-in-1 play set complete with a frame and slide. This practical play set is designed to spark creativity and imagination, allowing your little ones to reach new heights of fun and adventure. In addition to the play set, Tutti Bambini also announced the introduction of Trunki, the smart travel case that transforms traveling into a delightful experience for kids and a breeze for parents.
The Trunki bags are spacious enough to accommodate everything your child needs for their holiday, and their unique ride-on design ensures that little explorers stay entertained while on the move. Children love to form friendships with the colorful characters on the Trunki bags, enjoying playtime at home, in the garden, or even during sleepovers.
Furthermore, Tutti Bambini has also introduced exciting new colors to their popular Cozee cot bed range, enhancing the aesthetic appeal while maintaining the practicality parents love. With these fantastic new offerings, Tutti Bambini continues to create products that inspire play, travel, and restful sleep for families.
We thoroughly enjoyed our time at the Harrogate Toy Fair this year, and we hope you share in our excitement for the incredible new products, collaborations, and innovations that are set to be unveiled in the coming months and into 2025. The event was a wonderful opportunity to connect with industry leaders, discover the latest trends, and explore a wide range of toys and accessories that promise to inspire joy and creativity in children everywhere.
If you’d like to learn more about any of the items mentioned in this blog or if you have questions about the Harrogate Toy Fair experience, we encourage you to reach out. Feel free to email us or send us a message on social media; we’d love to hear from you!
Thank you for joining us, and stay tuned for more updates and insights as we continue to explore the ever-evolving world of the nursery industry. We can’t wait to share more with you soon!
